Strategic SEO Communication

Digital marketing visionary, Avinash Kaushik has developed a marketing model called See, Think, Do. This structure is universal and can be used for all types of marketing, no matter what the passage is.

In order to implement this marketing model, it is important to understand how it works. Kaushik recently had an interview with Mike Grehan, who is the CMO of ACRONYM. During the interview, Avinash states that the former AIDA model is outdated. This acronym stands for Attention-Interest-Desire-Action. He goes on to mention that a customer-designed approach and understanding a consumer’s journey will yield desired results. Kaushik states that when a customer is on a purchasing expedition, they fall into 1 of 4 categories. These categories are: see, think, do and care. “See” is the stage that consists of the most populated qualifying audience. “Think” is the level of audience that considers a certain aspect. “Do” is a stage made of people looking to make a purchase. “Care” refers to those who are current customers with more than one transaction. After breaking down each component, he expresses that audience intent is illustrated by behavior and not demographics. By focusing on the audience’s intended accomplishments, you bring a wide array of elements to their web search. Focusing on optimization instead of solely placing keywords will result in better results. This is because you are creating an experience for the consumer. Creating informational content will draw the proper consumers to your page. The reason behind this is your approach to cater to a consumer’s intent. Then next step in the process would be to help the customer’s decision making become easier. Your website may contain buying guides for a certain product and various information. This will help your website’s traffic and SEO optimization. Having sections on your website that offer further information, live chat and digital shopping carts will enable consumer conversation. Search Engine Journal states that a consumer’s choice-making is more circular than linear. Ignoring this new approach can leave you with a formula thats too prescriptive. The times have changed and so has consumer’s motives. Technology is advancing and is now more intelligent with identifying your audience’s intentions. With that being said, it is important to follow an intent–based optimization model. Learning to speak your consumer’s language is a vital component to increase traffic to your website. In order to drive customers to your webpages, giving them the proper roadmap to do so is a must. Without doing so, your online presence will dwindle away. Strategy is a key factor when technology and the times are rapidly changing.

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